The "Review Us on Google" Card: Design and Placement

A 50-cent card that keeps asking after your tech leaves. The exact design specs, the wording that converts, and the three placements that actually produce reviews.

System 4 from the Leveraged Owner Starter Pack

The tech is gone, the text ask went out yesterday, and the customer meant to leave a review but got busy. Then they see the card on the counter — your logo, a QR code, "30 seconds, we'd really appreciate it." Phone comes out. Review done. The card is the closer your text sequence hired.

The review card is the physical anchor of the review engine. Digital asks are easy to ignore; a well-designed card sitting on the kitchen counter is much harder to forget.

Why a physical card still works

Texts get buried. Emails get filtered. A card has persistence — it sits where the customer will see it again: the counter, the fridge, the desk. It also changes the psychology of the ask: a printed card feels like a standard part of doing business (because it is), while a third text can feel like nagging. The card is the polite, permanent version of the request.

The design specs

The wording (steal this)

Front of card:

Enjoyed our work? Your Google review takes 30 seconds and helps our small business more than you know. [QR code] [Business Name] · [review URL]

Three things to notice: "Enjoyed our work?" is a question, not a command — it lets the customer self-select. "30 seconds" shrinks the effort. "Small business" is the emotional lever — people will do for a local shop what they'd never do for a corporation. What the card never says: anything about discounts, rewards, or incentives for reviewing. Google's policy prohibits compensating for reviews — no "leave a review for $10 off," ever.

The three placements that convert

The tech's 15-second handoff script

"Here's a card with everything on it — and if you were happy with the work, there's a QR code that takes you straight to our Google reviews. Takes about 30 seconds, and it really helps us out. And if anything's not right down the road, my number's on the back — call us first."

That last line does double duty: it makes the review ask feel safe (they have recourse), and it routes complaints to you instead of to Google.

Printing and logistics

A worked example

Example: a garage door company prints 1,000 cards (business-card size, 16pt stock, QR to the Google review link, the "call us first" note on the back). Techs are trained on the 15-second handoff and each truck gets a stack. In the first month, the office notices a pattern in new reviews: several mention "the card the tech left" or describe scanning the QR. The company's review velocity — previously driven only by the text ask — climbs by roughly a third. Total cost: one print order and a 10-minute training at the Monday meeting. The card didn't replace the text sequence; it gave the customers who ignored the text a second, physical chance.

Related guides in this series

The card is one surface in the review engine — the pillar post covers the full system including the timed text ask. For the digital surfaces that work alongside the card, read the passive review system. And for the follow-up text that catches the customers the card missed, there's the 48-hour nudge.

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The done-for-you version

This post is System 4 from the Leveraged Owner Starter Pack — the done-for-you version with the full 5-step setup guide, every script, the worksheets, and screen-by-screen setup instructions for all 8 systems. The Starter Pack includes the print-ready card layout and the tech handoff script.

Stats sourced as labeled: no third-party statistics used in this post; the worked example is illustrative, not a customer result.

Keep building your systems

Related guides from the Leveraged Owner blog: